PRIVACY AND COOKIES POLICY

At meandemchic.com (“we”, “us”, or “our”), we value our customers and recognize the importance of protecting your personal information. meandemchic.com is wholly owned by ME and EM Limited.

We act as the data controller under data protection law regarding the personal information we collect and process. This privacy policy explains how we collect and use your personal information when you access and use www.meandemchic.com (“Website”), interact with us, or visit one of our stores.

1. How and When We Collect Personal Information

We collect personal information from various sources, including:

1.1 Directly from you, e.g., when you create an account, make a purchase via our Website or in-store, or communicate with us.

1.2 Automatically through your interactions with our Website, including cookies and other technologies.

1.3 From other sources such as marketing database providers, analytics providers, affiliates, and publicly available sources (e.g., social media where permitted by law).

2. Personal Information We Collect

2.1 Information collected directly or indirectly includes:

  • Personal details: Name, billing/shipping address, email, gender, date of birth, marital status.
  • Marketing preferences: Newsletter or lookbook subscriptions.
  • Voluntary information: Responses to surveys, sizing requests, and feedback.
  • Technical information: IP address, device type, browser, location, Website interactions, and cookie data.
  • Communications: Emails, website messages, social media interactions.
  • CCTV footage: Video recordings from our stores.
  • Transaction details: Orders, product information, browsing patterns, saved items, and Website usage.

2.2 Information from other sources includes:

  • Delivery data: Order status, recipient name, signature, location, proof of delivery.
  • Service providers: Marketing services and affiliates providing performance and engagement data.
  • Public information: Social media, content, tools, and applications.

3. How We Use Your Personal Information

Your personal information may be used for:

  • Order processing and returns: To fulfil your purchases and returns.
  • Service communications: Updates about accounts, orders, and changes to policies.
  • Website access: To allow account creation and smooth browsing experience.
  • Monitoring Website usage: Understanding preferences to improve Website functionality and personalization.
  • Enquiry handling: Responding to requests and providing assistance.
  • Business operations: Efficient, safe, and lawful operation, including fraud prevention.

We rely on consent where required by law for non-essential cookies.

4. Cookies and Similar Technologies

We use cookies and similar technologies to improve user experience, analyze Website traffic, provide personalized marketing, and enable Website functionality. By using our Website, you consent to the use of cookies as described in our cookie policy.

5. Sharing Personal Information

We may share information with trusted service providers, affiliates, and where legally required. We do not sell your personal data to third parties.

6. Your Rights

You have the right to access, correct, or delete your personal data, object to processing, and withdraw consent where applicable. Requests can be submitted via our Website.

7. Data Security

We implement technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse.

8. Changes to This Policy

We may update this privacy and cookies policy periodically. Updates will be posted on www.meandemchic.com.